The influence of Unilab’s Sales and Marketing team is far-reaching, as they drive the development and execution of relevant market communications strategies and sales promotional programs which ultimately increase customer awareness about Unilab products.

Their functions range from analyzing market information and exploring opportunities and potential areas for business growth, to tracking industry trends and recommending the best sales and marketing solutions.

This team is in charge of implementing sales and marketing plans in accordance with the organization’s objectives, resources,  and strengths. Moreover, they develop programs which enable Unilab to secure competitive advantage in the market. These allow them to be chief contributors in the development of Unilab’s business across varied channels.