ASSISTANT DIGITAL ANALYTICS MANAGER

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

ROLE OVERVIEW:

Communication and Integrated Media Plan

• Enables excellence in digital analytics and measurement by ensuring effectiveness and efficiencies in digital marketing campaigns:

o Website strategies and performance

o Leads generation and metrics

o Conversion funnel and business impact analysis

• Provides inputs to the media plans in the context of creating linkages and maximizing performance across all owned digital assets

Digital campaign review and Evaluation

• Monitors and analyzes post-campaign reports sent by media agencies

• Participates in quarterly media reviews

• Takes the lead for action steps on performance metrics and ecosystem of all digital assets

Content marketing and search

• Provides inputs to the brand on content creation:

o Content and Platform Strategy

o Content Publishing

Influencer Marketing

• Understands Influencer strategies and provides inputs to agency proposals and recommendations

• Knows how to test and evaluate influencer campaigns directly or together with an agency partner (reviewing influencer reco, checking digital footprints, reputation, and talent fees)

• Inputs of KPI setting and post campaign evaluations

REQUIRED QUALIFICATIONS

• Graduate of a Bachelor's degree in Media, Communications, Marketing, Business
• Must have at least 7-10  years of relevant work experience
• Proficient in digital marketing platforms, tools, and trends
• Demonstrates both strategic thinking and creative excellence in campaign development and execution
• Strong collaboration skills with ability to work effectively with internal teams and external partners
• Analytical mindset with experience in tracking, measuring, and optimizing marketing performance through data

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.