ASSISTANT PRODUCT MANAGER

ROLE OVERVIEW:

PRODUCT LIFE CYCLE MANAGEMENT.

• Manages product lifecycle and identifies relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.

DEVELOPMENT OF BRAND VISION, GROWTH STRATEGY AND ARCHITECTURE.

• Develops brand vision, short / long-term growth strategies and architecture, and identifies new ideas, areas for improvement, or alternative solutions.
• Ensures sustainable business growth and strengthening of brand equity over time.
• Manages commercialization of new solutions for the core business, including post-launch reviews if necessary.

MARKETING / CAMPAIGN PLAN DEVELOPMENT AND EXECUTION.

• Executes strategic priorities into operational reality by implementing end-to-end management of marketing campaigns and programs from ideation to execution.
• Independently brings new concepts / ideas to completion through responsible experimentation.
• Aligns and collaborates with relevant stakeholders to progress plans and achieves desired results. Synthesizes key learnings and determines way forward for program replicability and sustainability.

OVERALL STEWARDSHIP OF BUSINESS PLANNING/INTEGRATION AND P&L.

• Executes end-to-end business planning and management for the assigned product (such as marketing, demand/supply chain, financials).
• Effectively manages resources and evaluates financial impact of brand plans.
• Continuously identifies and pursues opportunities to deliver cost efficiences / business results and optimizes brand profitability.

REQUIRED QUALIFICATIONS:

• Graduate of a Bachelor's degree in Business, Marketing, or any equivalent course.
• Must have at least 5 years of relevant work experience in brand portfolio management, and marketing
• Excellent communication skills with a clear, organized, and logical thought process
• Demonstrates strong interest and intent to pursue a long-term career in brand/product management
• Highly driven, self-motivated, and results-oriented