PRODUCT ASSOCIATE (BRAND MARKETING)

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

ROLE OVERVIEW

MARKETING PROGRAM DEVELOPMENT AND EXECUTION

• Assists the Brand Lead in managing selected marketing programs from development to execution
• Sets clear program objectives and measures
• Ensures timely planning, execution, and evaluation of assigned marketing programs
• Monitors and fine-tunes programs to ensure quality of execution
• Ensures proper alignment with key stakeholders in executing projects
• Brings innovative concepts to completion by executing projects according to plan under manager's supervision

MARKETING STRATEGY DEVELOPMENT

• Supports Brand Lead in developing marketing strategies, engagement briefs, and business plans
• Applies thorough brand, market, and customer knowledge
• Gathers and analyzes data to identify performance drivers, issues, and opportunities

SPENDING EFFECTIVENESS FOR MARKETING PROGRAMS

• Assists in managing company resources for assigned marketing programs
• Reviews plans and cost efficiencies
• Ensures reasonable business returns

IDENTIFYING CONSUMER REQUIREMENTS

• Assists Brand Lead in analyzing consumer requirements and expectations
• Identifies untapped consumer needs
• Communicates with innovation team to drive growth and maintain market positioning

REQUIRED QUALIFICATIONS

• Graduate of a Bachelor’s Degree in any business or marketing-related course
• With at least three (3) years solid brand management /marketing experience preferably from pharmaceuticals, FMCG, telco, fin-tech/e-commerce
• Must be entrepreneurial and agile go-getters, achievers who have the curiosity, aptitude, persistence, and resilience to solve consumer and business problems
• Has good analytical skills which can filter, prioritize and analyze information in complicated and/or new situations
• With advanced or above-average digital marketing skills. Able to harness the power of digital platform to deliver results for the business
• Must be agile and comfortable with experimentation & evaluating risks, able to pivot when needed and eager to create value in the soonest possible time
• Must have sharp business instincts and financial acumen
• With excellent leadership of cross-functional teams, able to manage complex projects, rally and influence key stakeholders. Good communication / persuasion skills
• Must be results & action-oriented, strong initiative, employs the right process &/or creative resourcefulness to achieve objectives and results on - time / ahead of time
• Has strong sense of accountability

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.