PRODUCT MANAGER (CONSUMER)

ROLE OVERVIEW

PRODUCT LIFE CYCLE MANAGEMENT.

• Leads the product life cycle management and applies in-depth understanding of relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.
• Champions proactive response to changes brought about by new challenges and opportunities (e.g. competition, consumer needs).
• Drives commercialization of new solutions for the core business, including post-launch reviews.

DEVELOPMENT OF BRAND VISION, GROWTH STRATEGY AND ARCHITECTURE

• Leads the development of brand vision, short / long-term growth strategies, and architecture.
• Leads the brand team in ensuring sustainable business growth and strengthening of brand equity over time.

MARKETING / CAMPAIGN PLAN DEVELOPMENT AND EXECUTION. 

•  Translates strategic priorities into operational reality by driving end-to-end management of marketing campaigns and programs from ideation to execution, including oversight of executions handled by direct report.
• Drives responsible experimentation and develops in others the passion for innovation by constantly encouraging the generation and testing of new ideas.
• Builds relationship with relevant stakeholders and effectively communicates the marketing plan/campaign that will lead to the desired results. Drives synthesis of key learnings and recommends way forward for program replicability and sustainability.

OVERALL STEWARDSHIP OF BUSINESS PLANNING/INTEGRATION AND P&L.

• Leads discussions with brand team and internal partners for effective business planning.
• Drives end-to-end business planning and management for the product handled (marketing, demand/supply chain, financials).
• Oversees the management of resources and reviews financial impact of brand plans.
• Leads the identification and go after opportunities to deliver cost efficiencies / business results and optimizes brand profitability.

PEOPLE MANAGEMENT. 

• Encourages individual contributions, drives delivery of excellent business results, and assumes command responsibility for the direct report's actions and development.
• Regularly assesses employee performance and ensures career development.
• Facilitates regular feedback with direct report to ensure proper coaching and alignment.

QUALIFICATIONS:

• Graduate of BS Management, BS Business Administration, BS Economics or any Management / Marketing Course
• With at least 5 years of experience in marketing or related field such as sales
• With excellent communication skills with the ability to express ideas clearly, logically, and in an organized manner
• Demonstrates strong interest in pursuing a career in Brand/Product Management, with clear commitment to this function.
• Highly driven and results-oriented, with a strong motivation to succeed and grow in the role.