PRODUCT MANAGER

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

ROLE OVERVIEW

BRAND EQUITY MANAGEMENT (Product Life Cycle, Brand Architecture and Growth Strategy)

• Manages product lifecycle and identifies relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.
• Develops brand vision, short / long-term growth strategies and architecture, and identifies new ideas, areas for improvement, or alternative solutions.
• Ensures sustainable business growth and strengthening of brand equity over time.
• Manages commercialization of new solutions for the core business, including post-launch reviews if necessary

TOTAL MARKETING CAMPAIGN DEVELOPOMENTN & EXECUTION

• Executes strategic priorities into operational reality by implementing end-to-end management of marketing campaigns and programs from ideation to execution.
• Ideates new concepts / ideas and drives them to completion through responsible experimentation.
• Aligns and collaborates with relevant stakeholders to progress plans and achieves desired results. Synthesizes key learnings and determines way forward for program replicability and sustainability.
• Executes end-to-end business planning and management for the assigned product (such as marketing, demand/supply chain, financials).

BUSINESS STEWARDSHIP and FINANCIAL MANAGEMENT

• Effectively manages resources and evaluates financial impact of brand plans.
• Continuously identifies and pursues opportunities to deliver cost efficiencies / business results and optimizes brand profitability.

PEOPLE MANAGEMENT

• Responsible for the growth and performance of a direct report; providing regular assessment to ensure career development

REQUIRED QUALIFICATIONS

• Attained bachelor’s degree in any business or marketing-related course
• With 5 to 7 years of solid brand management or marketing experience, preferably in pharmaceuticals, FMCG, telco, fintech, or e-commerce. The majority of the total experience must be in brand management or marketing
• Must be entrepreneurial and agile go-getters, achievers who have the curiosity, aptitude, persistence, and resilience to solve consumer and business problems
• Has good analytical skills which can filter, prioritize and analyze information in complicated and/or new situations
• With strong proficiency and command of Digital Marketing including eCommerce; able to deliver excellent consumer engagement and business results through the evolving digital platforms.
• Must be agile and comfortable with experimentation & evaluating risks, able to pivot when needed and eager to create value in the soonest possible time
• With excellent leadership of cross-functional teams, able to manage complex projects, rally and influence key stakeholders. Good communication / persuasion skills

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.