PRODUCT OFFICER (BRAND MARKETING)

Our BAYANIHAN way of life will inspire YOU. It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

ROLE OVERVIEW:
 

DEVELOPS BRAND PLANS

• Extracts and analyzes data trends in the market, and uses market intelligence data to develop brand and division plans
• Formulates brand strategies, sets brand targets, and develops the brand message, promotion plan, program, and calendar
• Supports in crafting the Brand DNA or positioning by looking into the needs of the target market, evaluating product benefits, and conducting competitive reviews
• Assists in the development of new products by aligning with internal enablers from sourcing to actual product launch

EXECUTES AND MONITORS BRAND PROGRAMS

• Executes programs identified in the marketing plan by conceptualizing the program mechanics, identifying the program targets and deliverables, formulating contingency plan based on risk assessment, aligning with key stakeholders, tracking progress of the program, and providing post program reports
• Presents program to Field Operations and enablers

MANAGES BRAND SALES AND BUDGET

• Maintains brand profitability, and assists in effectively managing brand budgets to deliver objectives
• Checks sell-in and sell-out sales and market performance
• Analyzes annual and long-term forecast for brand

STRENGTHENS CUSTOMER RELATIONSHIPS

• Maintains engagement with MDs for brand awareness and retention
• Gathers insights from Key Opinion Leaders (KOLs) on brand, customer needs, market, future programs or products

REQUIRED QUALIFICATIONS
 

• Graduate of Business Administration, Marketing, Accounting, Finance Economics or any Business-related courses
• With least 1-2 years of relevant experience
• Familiar with the business operations, marketing programs in various channels, and marketing analytics
• Results-driven and customer-oriented, with excellent communication, interpersonal, project management, and analytical skill

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.