REGIONAL BRAND MANAGER, OTC

The Regional Brand Manager (RBM) for OTC is the strategic architect of growth for the assigned crown jewel brands across the ASEAN region and the Philippines. Reporting directly to the Division VP for Regional Marketing, the RBM will lead end-to-end brand strategy, harmonizing brand identity across diverse markets while optimizing the product portfolio for sustainable, long-term growth.

Strategic Pillars of Impact

• Brand Stewardship & Regional Identity: The RBM will define and enforce a unified brand identity, ensuring a consistent and powerful presence across the region. This includes owning annual and long-range strategic plans that drive market competitiveness and consumer relevance.
• Insights-Driven Strategy: In partnership with the Consumer Insights & Foresights team, the RBM will translate research and brand tracking into actionable decisions that refine or build positioning and improve consumer testing outcomes.
• Regional-to-Local Orchestration: The RBM will develop "hero" regional campaigns and comprehensive toolkits designed for seamless country-level localization. The RBM is the guardian of the regional marketing mix, providing strategic inputs to ensure local initiatives align with the broader regional vision.
• Business Intelligence & Analysis: The RBM will serve as the regional subject matter expert, tracking performance across markets and conducting regular marketing plan consultations with country leads. The RBM will turn market dynamics and competitive intelligence into the strategic guidance needed to improve brand health and market share.
• Portfolio Innovation: Working with the Innovations team, the RBM will establish a high-impact product roadmap that protects profitability and ensures the brand remains relevant in a changing landscape.
• Cross-Functional Collaboration: The RBM will bridge the gap between regional strategy and local execution, partnering with finance, regulatory, and country marketing teams to accelerate growth and share best practices.

What Success Looks Like (KPIs)

• Market Leadership: Driving improvements in demand growth and market share.
• Brand Vitality: Sustaining high brand health scores and campaign performance.
• Portfolio Health: Maintaining optimized product margins and a relevant brand roadmap.

The Ideal Profile

• Experience: 10+ years of professional experience, with at least 5 years dedicated to brand marketing.
• Industry Edge: Exposure to global or regional marketing within multinational consumer health or consumer goods is a plus.
• Attributes: Demonstrates high learning and operational agility; Self-driven while remaining a collaborative team player.
• Education: A degree in Business, Marketing, or a related field.