PLATFORM LEAD

(for a Unilab Group Subsidiary)

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Profile Summary :

The Platform Lead is the primary point of contact and strategic partner for our key marketplace accounts. This critical role is responsible for driving sales growth, enhancing brand visibility, and managing the day-to-day relationship between our distributor organization, brands, and the E-commerce platforms. 

The ideal candidate will combine strong relationship-building skills, sales optimization, and with an operational understanding of the PH E-commerce industry.

Major Responsibilities :

Marketplace Partnership and Relationship Management
•    Serve as the primary account representative for Lazada, Shopee, and TikTok Shop, acting as the bridge between the marketplace team, the distributor, and the brand.
•    Represent the distributor and the brand's interests in all negotiations, strategic planning sessions, and operational meetings with platform account managers.
•    Establish and nurture strong, long-term relationships with key personnel across the marketplaces to ensure preferential treatment, early access to new programs, and effective
•    conflict resolution.
•    Drive Joint Business Planning (JBP) and strategic alignment with marketplaces to maximize sales and brand exposure through campaigns, in-app advertising, and platform-
•    specific initiatives.

Sales Growth and Business Development
•    Develop and execute platform-specific sales strategies to achieve and exceed monthly and quarterly sales targets (GMV) for the brand.
•    Identify and leverage new marketplace opportunities (e.g., livestreaming, new platform features, specialized campaigns) to increase traffic, conversion, and basket size.
•    Regularly analyze sales performance, campaign effectiveness, and market trends on each platform, translating data into actionable insights and strategic adjustments.

Operational Excellence and Brand Representation
•    Maintain deep operational knowledge of all key features, backend tools, and policies for Lazada Seller Center, Shopee Seller Centre, and TikTok Shop Partner Tools.
•    Collaborate with internal teams (Commercial, Marketing, Operations, Finance) to ensure campaigns are executed flawlessly, inventory is accurately allocated, and platform-
•    specific requirements (e.g., fulfillment, payment, returns) are met efficiently.
•    Oversee brand representation on all platforms, ensuring product listings are fully optimized, brand guidelines are strictly adhered to, and promotional messaging is consistent.
•    Monitor competitor activity and marketplace changes, providing timely updates and recommendations to the internal leadership team.

Qualifications:

• Graduate of BS Business Administration, Marketing or any related field
• With three (3) or more years of related work experience in E-Commerce, Account Management or Business Development, specifically focused on major marketplaces
• With operational familiarity with Lazada, Shopee Seller Center and TikTok Shop operations and commercial models
• Able to successfully manage relationships with external partners and drive significant sales growth
• Strong analytical skills to interpret sales data, campaign metrics and market trends to develop data-driven strategies.
• Excellent communication, negotiation, reporting and presentation skills.

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.